THREAD is a dynamic two-day retail environment, bringing new fashion and art to more than 20,000 savvy tastemakers. Good style, value and karma is what you'll come to expect from Thread. Since 2003, each curated show features clothing and accessories, art, music, books, cocktails, eco-lounges and more. Holiday Matinee was brought on to handle all design duties for their 2009 shows in San Francisco and San Diego. It didn't take us long to conceive the quilt theme and from there we were off to the races. The campaign was so successful it was rolled out into all marketing and advertising materials as well as signage at the event.

“What a match! Holiday Matinee made an instant connection with our brand and presented it graphically in an intelligent, fresh and relevant way. We are excited and proud to use the graphics to promote our upcoming shows.” -Lara Matthews, Founder THREAD Show

Visit www.threadshow.com