Looking to tap into a marketing savvy, creative demographic, Ford Motor Company gave me a 2011 Ford Fiesta, a gas card, fully loaded MacBook Pro and a Canon SLR. The only catch was I had to spend Ford's money on a variety of creative missions and do so in a way that complimented my local community. Four months later, I successfully promoted multiple independent businesses, added art to a local neighborhood, threw a massive concert for an unsigned band, designed a clothing line for pro athletes, made a short film and used the vehicle to hand out clothes to homeless. The content and exposure led to the highest pre-orders of any Ford vehicle ever.

Fiesta Movement